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GeoMarket Solutions provides advanced analysis tools and an extensive library of data from industry leading data providers to help you make better business decisions regardless of the size of your organization.

 

Customer Analysis
Knowing and understanding your customers’ tastes are integral to the success of a direct mail campaign. GIS helps to identify who your most valuable customers are, understand them, and measure their response.

Market Analysis
What works in Atlanta might not always work in Seattle. GIS market analysis tools can help you to determine which products and promotions match lifestyles and buying patterns of your customers.

GeoMarket Solutions can provide:

• Perform customer or store prospecting.
• Define customer-based or store trade areas.
• Find a location similar to that of your best store.
• Conduct market penetration analyses.
• Create gravity models to forecast potential sales at new stores.
• Perform drive-time analysis over a nationwide street network.
• Search national businesses and add results to an analysis.
• Integrate data and geography from the Web.

Commercial Businesses, Retail Sales, Real Estate Brokers, and Distribution Firms – Market research based on GeoDemographic databases; site analysis, business relocations, distribution routing analysis.

Typical clients have included:

• Golf Course Management firms

• Real Estate Agencies

• Medical Practices and Hospitals

• Fitness Centers

• Hotels

Digital maps can instantly reveal trends, patterns, and answers to business questions. GIS technology provides the tools to organize and visualize data. More importantly, GIS is a framework for deploying spatial knowledge across the entire business enterprise.

GIS provides essential marketing and customer intelligence solutions that lead to better business decisions. With GIS, you will have the tools you need to analyze

• Site selection and location analysis.

• Customer segmentation, profiling, and prospecting.

• Demographics and customer spending trends.

• Potential new markets.