GeoMarket Solutions, Inc.

Converting Data Into Intelligence

Club Service Areas are defined to identify geographic concentrations of where members live. Service Areas provide visualization of the markets served by the country club or fitness center.  In order to create a Service Area map the membership list must be used for mapping purposes

To look at the number of households surrounding the country club the GIS has access to census databases, both current and projected. The map below represents three rings of household numbers. The yellow ring covers 5,000 households. The orange ring an additional 5,000 and the blue an additional 10,000 households for a total of 20,000 households. Other parameters can be included, such as the number of households with children between 6 and 16 years of age, these dependents would be highly likely to utilize other facilities at the club, such as swimming pools or basketball courts. Or it can be based on behavior characteristics such as historic spending on golf equipment, fitness equipment, attending sporting events, or current memberships at other clubs.

For a complete report go to Club Membership.pdf.